A day at Oakfield Bikes
Oakfield Bikes sells bikes online. At 9am a customer buys a bike on the web shop. At 9:05 the warehouse gets the order. At 9:10 the owner sees the day's sales on her phone.
Nobody typed that order twice. Digital systems moved it for them.
Today you see what such systems do in each part of a firm.
By the end of this lesson
Note
I can describe how a digital system helps one area of an organisation.
Key words
| Word | What it means | Example |
|---|---|---|
| Sales and marketing | finding customers and selling to them | |
| Analytics | tools that count and study what people do | visits to a web page |
| Automation | a machine or program doing a job with no person | |
| Intranet | a private website only staff can use | |
| KPI | a key number that shows how well a firm is doing | orders per day |
| Logistics | getting goods to the right place at the right time | |
| Stock control | keeping count of the goods a firm holds | |
| Asset | something of value the firm owns | a van or a laptop |
The cells students fill in are left blank in this preview.
Starter: what you already know
Have a go
Starter: what you already know
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Sales and marketing find and keep customers
Digital systems help a firm learn who its customers are. Market research is quicker with online surveys. Social media promotes the brand. A web shop sells all day.
Analytics show what each customer looks at. The firm can then offer things they like. Happy customers come back, which is customer retention.
Sales and marketing: system and benefit
| What the system does | Benefit to the firm |
|---|---|
| Online survey and reviews | Better market research |
| Posts on social media | Promotes the brand to many people |
| Web shop with card payment | Online selling, open at any time |
| Shows each visitor items like ones they viewed | Personal offers that fit the customer |
| Email offers and loyalty points | Customers come back |
| Search and social media analytics | Shows what works and what to stop |
| A clear brand look and message online | The firm stands out and shows its values |
The cells students fill in are left blank in this preview.
Check: sales and marketing
Have a go
Check: sales and marketing
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.