A plan on the back of a hand
Harbour Town Youth Football Club is made up. A volunteer says: "We will post lots of stuff." Nobody knows what, when, where or for whom.
Three weeks later the page is silent, the budget is gone and nobody knows why. A written content plan stops this.
By the end of this lesson
Note
I can write a content plan for a made-up organisation with aims, audience, channels, timescales and limits.
Key words
| Word | What it means |
|---|---|
| Content plan | a written plan of what to publish, where and when |
| Theme | the topic that links a set of posts |
| Milestone | a checkpoint that shows progress |
| SMART target | a goal that is specific, measurable, achievable, realistic and time-bound |
| Content calendar | a table of what is posted and when |
| Budget | the money available to spend |
The cells students fill in are left blank in this preview.
Starter: what you already know
Have a go
Starter: what you already know
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
A content plan has clear parts
A content plan answers simple questions. Why are we posting? Who for? What type of content? Which theme? On which channels? By when? How much will it cost, and what limits apply?
Write each answer down. A reader who was not in the meeting should understand the plan.
Parts of a plan for the club
| Part | Question it answers | Made-up example |
|---|---|---|
| Aim | Why are we doing this? | Get new players aged 11 to 14 |
| Audience | Who is it for? | Young players and their parents |
| Type of content | What will we make? | Photos, short video, a podcast, text |
| Themes | What links the posts? | Meet the team, match day, training tips |
| Channels | Where will it go? | Blog, social page, video channel, email |
| Money and time | What will it cost? | A budget of 50 pounds and 6 hours a week |
| Timescale | When, with checkpoints? | Four weeks, with a milestone each Friday |
| Limits | What must we avoid? | No children named without permission |
The cells students fill in are left blank in this preview.
Check
Have a go
Check
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.