The post nobody owned
A made-up cafe, Harbour Cafe, has a social page. A new part-time worker posts a joke about a customer. A week later the owner finds it. The customer is upset and three regulars stop coming.
Nobody told the worker what was allowed. Nobody was in charge of checking. The problem was the system around the post.
By the end of this lesson
Note
I can describe problems that managing media content can cause and how an organisation measures the result.
Key words
| Word | What it means |
|---|---|
| Role | the job a person is responsible for |
| Reputation | what people think of an organisation |
| Malware | harmful software that attacks a system or its users |
| Outcome | the result of an action |
| Viral | shared very widely, very fast |
| Restriction | a rule a channel sets on what you may post |
The cells students fill in are left blank in this preview.
Starter: what you already know
Have a go
Starter: what you already know
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
People problems come first
Most problems start with people. If roles are not clear, two people post the same thing or nobody does. If staff have no training, they may post something unkind or wrong.
A post that harms trust damages the organisation's reputation. Customers who feel ignored or laughed at stop trusting you, and they tell others.
Problems and how to reduce them
| Problem | What it looks like | A fix |
|---|---|---|
| Unclear roles | Two people reply to one customer, or none does | A rota that names who does what |
| Loss of reputation | An unkind post is shared | Training and a check before posting |
| Time commitment | Posting daily for a week, then not for a month | A realistic schedule that one person can keep |
| Hackers and malware | A stranger posts from the account | Strong passwords and few people with access |
| Lack of control | A channel changes how it works | Keep your own website as the main home |
| Channel restrictions | A long video is not allowed | Cut a version that fits the rules |
The cells students fill in are left blank in this preview.
Check
Have a go
Check
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.