A logo in ten seconds
Your team needs a logo for a new app. You type a few words into an AI tool. Ten seconds later, you have a logo.
It looks great. Can you use it? Who owns it? Is it a copy of someone else's work?
Using AI is quick. Using it well takes thought.
Key words
| Word | What it means | Example |
|---|---|---|
| Artificial intelligence | Software that does tasks that normally need a person, such as making pictures or writing text. | an AI image tool |
| Generated content | Text, pictures, sound, video or code that an AI made. | |
| Copyright | The law that says who owns a piece of work and who may copy it. | |
| Licence | The rules that say how you may use a piece of work. | |
| Prompt | The words you type to tell an AI what to make. | |
| Training data | The huge set of examples an AI learned from. | |
| Bias | An unfair preference in a result, such as always showing one kind of person. | |
| Personal data | Facts that can identify a real person, such as a name or an email address. | |
| Attribution | Saying who made something, or which tool made it. | |
| Deepfake | A fake picture, sound or video of a real person that looks real. |
The cells students fill in are left blank in this preview.
Five checks before you use AI work
- Rules: does the tool's licence let you use the result in a product? Do your college and your client allow AI?
- Ownership: copyright law for AI work is still being decided. Do not assume you own it.
- Honesty: say when AI helped. Do not say it is only your own work.
- Truth and fairness: check every fact. Look for bias.
- People: never put personal data into a prompt.
Quick check: is it safe?
Have a go
Quick check: is it safe?
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Risks and what to do
| Risk | What can go wrong | What to do |
|---|---|---|
| Copyright | The result looks like an artist's work | Use tools with clear licences. Keep a record of the prompt and the tool |
| Training data | The AI learned from work used without permission | Choose tools that say where their data comes from |
| Wrong facts | The AI makes up a fact that sounds right | Check with a trusted source |
| Bias | The result treats groups unfairly | Test with different people and cases. Fix what you find |
| Personal data | Private details leave your control. GDPR (the UK data protection law) may apply | Remove names and details before you send a prompt |
| Honesty | People think a person made it | Say that AI helped, as the rules ask |
The cells students fill in are left blank in this preview.
Deepfakes can hurt people
data-callouts.warning.label
Never make a fake picture, voice or video of a real person. It can break the law and it can hurt them badly. If you are asked to do it, say no and tell your teacher or manager.
Scenarios: what should you do?
Have a go
Scenarios: what should you do?
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.