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Preview

Why organisations have to change

This is the first page of the lesson. Read it and have a go at the activities. The rest is in the full lesson.

45 minutes

The games shop that closed

A town had a shop that sold games and films on discs. On Saturdays it was full.

Then fast internet came. People began to download games and stream films at home. Fewer people came to the shop. After a few years it closed.

The world changed. The shop did not change with it. Today you learn what pushes organisations to change.

Key words

WordWhat it meansExample
ChangeDoing something new or in a new way.A new system for orders
TriggerSomething that starts a change.A new law
Internal factorA trigger from inside the organisation.A new boss with new plans
External factorA trigger from outside the organisation.A recession
RestructuringChanging how an organisation is arranged.Two teams become one
DiversificationStarting new kinds of products or services.A bakery starts selling coffee
RecessionA time when the economy shrinks and people spend less.Many shops close
Zero-dayA weak point in software that attackers know about before the maker has a fix.A new attack with no update yet

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Quick check: the games shop

Have a go

Quick check: the games shop

3 questions
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Internal factors: change from inside

Sometimes the reason to change comes from inside. These are internal factors.

Restructuring, growing (expansion), getting smaller (downsizing) and new aims all need new systems. For example, a firm that opens three new offices needs more computers and faster internet.

Internal triggers

TriggerWhat it meansA digital change that follows
RestructuringTeams are joined, split or movedNew logins and shared files for the new teams
ExpansionThe business growsMore computers and paid user accounts. A new system for more orders
DownsizingThe business gets smallerFewer paid user accounts. Close some accounts safely
DiversificationNew kinds of product or serviceA new website for the new product
RebrandingA new name, logo or lookUpdate every website, app and email
New features or servicesOffer something extra to customersBuild and test the new feature

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External factors: PESTLE

Many reasons to change come from outside. A simple way to remember them is PESTLE. Each letter is one kind of outside factor.

Political. Economic. Social. Technological. Legal. Environmental.

PESTLE: examples

LetterKindExamples
PPoliticalA change of government. War. The government wants new things
EEconomicRecession. Inflation. Interest rates. Other businesses with new services. Changing shopping habits. Selling in new places
SSocialChanges in the age of people. Trends. More people working from home. Changing ideas in a culture
TTechnologicalA new technology. An old one stops. A system failure. A zero-day attack
LLegalA new law. A change to a law
EEnvironmentalSustainability issues. Pandemics. Natural disasters, such as floods and storms

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The lesson goes on

5 more parts of this lesson are in the full curriculum, with the tasks, the final check and the labs. A college account gives your students all of it.