Three ways to say the same thing
The fruit stall made a small profit. You can write it in a page, say it in a two minute talk, or draw one chart.
Each way reaches people differently. A good analyst picks the way that fits the reader and the job.
Key words
| Word | What it means | Example |
|---|---|---|
| Written method | Sharing a message in words on paper or a screen. | A report or an email |
| Business case | A written plan that asks for a decision and gives the reasons. | A case to keep the fruit stall |
| Verbal method | Sharing a message by speaking. | A short talk to the team |
| Public speaking | Talking to a group of people. | Presenting to the school council |
| Non-verbal method | Sharing a message without words, for example with a picture or chart. | A bar chart |
| Visualisation | Showing data as a picture so patterns are easy to see. | A line chart of weekly sales |
| Infographic | A poster that mixes short text, icons and numbers. | A poster of the top five meals |
The cells students fill in are left blank in this preview.
By the end of this lesson
Note
I can name the written, verbal and non-verbal methods and pick one to suit a reader and a job.
Starter: what you already know
Have a go
Starter: what you already know
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
The three methods
A written method gives a record. Readers can go back to it. A verbal method lets you answer questions at once. A non-verbal method, such as a chart, shows a pattern in seconds.
Most real messages mix them. A talk with a chart and a one page summary uses all three.
The methods compared
| Method | Example | Strength | Weakness |
|---|---|---|---|
| Written | Business case, report, email | A lasting record with full detail | Slow to read and no live questions |
| Verbal | Public speaking, a meeting | Questions answered at once | No record unless someone notes it |
| Non-verbal | Chart, table, infographic | Patterns show quickly | Can mislead or leave out reasons |
The cells students fill in are left blank in this preview.
Check: which method?
Have a go
Check: which method?
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.