Sent is not the same as done
The canteen team emails 200 students about the fruit stall. Nobody replies. Is that a failure, or did everyone just get the news?
You cannot tell by feeling. You review the message against what it was meant to do, and you measure.
Key words
| Word | What it means | Example |
|---|---|---|
| Review | Looking at a message after it is made or sent to see if it worked. | Checking the fruit stall email |
| Validation | Checking that the result does what it was meant to do. | Did students learn about the stall? |
| Brief | The written request that says what the message must do. | One page for the head teacher |
| Analytic service | A tool that counts how people react to a message. | An email tool that counts opens |
| Open rate | Out of every 100 emails sent, how many were opened. | 45 opened out of 100 sent |
| Click rate | Out of every 100 emails sent, how many had a link clicked. | 15 clicked out of 100 sent |
| Response rate | Out of every 100 people asked, how many answered. | 20 replies out of 100 sent |
| Query | A question you ask a table of data. SQL is the language used to write it. | Show the open rate of each email |
| Accessibility | Making a message usable by everyone, including people with a disability. | Strong contrast and captions |
The cells students fill in are left blank in this preview.
By the end of this lesson
Note
I can review a message against its brief and audience, and work out open, click and response rates.
Starter: what you already know
Have a go
Starter: what you already know
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Three checks in a review
Validate the outcome. Did the reader do what you hoped? For example, did they vote for new dishes?
Meet the brief. Check size, format, deadline and words against what was asked.
Meet the audience. Could the reader understand and use it?
A review checklist
| Check | Question to ask | Fail looks like |
|---|---|---|
| Outcome | Did the reader do what we hoped? | No votes came in |
| Brief | Is it the size and format asked for? | Three pages when one was asked |
| Audience | Can this reader understand it? | Jargon the cook does not know |
| Accessibility | Can everyone use it? | Red and green only |
| Accuracy | Do the numbers match the data? | A total that is wrong |
The cells students fill in are left blank in this preview.
Check: review
Have a go
Check: review
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.