One new sales dashboard, many opinions
A garden centre buys a dashboard to show its cafe sales. A dashboard means one screen of charts and numbers.
The owner hopes it saves money. The waiters worry it will be used to watch them. The bank that lent the money wants to be paid back. The council wants customer data kept safe.
Everyone cares, but about different things. An analyst must know who they are.
Key words
| Word | What it means | Example |
|---|---|---|
| Stakeholder | a person or group affected by an organisation | |
| Internal | inside the organisation | |
| External | outside the organisation | |
| Shareholder | a person who owns a part of a company, called a share | |
| Supplier | a business that provides goods the organisation needs | |
| Investor | someone who puts in money hoping to get more back | |
| Funder | a person or group that gives money for a purpose | |
| Outsourced service | a job done by another company, for a fee | a firm that runs the payroll |
The cells students fill in are left blank in this preview.
By the end of this lesson
Note
I can sort the people connected to an organisation into those inside it and those outside it.
Starter: what you already know
Have a go
Starter: what you already know
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Internal stakeholders work inside
Owners own the organisation. In a small firm one person may own it.
Directors make the big decisions and lead the organisation.
Employees do the daily work. They use the systems most, so they notice when a system is slow or hard to use.
External stakeholders are outside
Customers or clients buy the product or service. Suppliers sell the organisation what it needs. Shareholders own shares but do not run it daily. Outsourced services are other companies doing a job, such as payroll. Investors or funders supply money. The government sets the laws and collects tax.
What each stakeholder wants from a data project
| Stakeholder | Inside or outside | What they want |
|---|---|---|
| Owner | Inside | Profit and a firm that lasts |
| Director | Inside | Reports that help meet the plan, at a fair cost |
| Employee | Inside | Tools that are quick and easy to use, and fair use of their data |
| Customer or client | Outside | A service that works and keeps their data safe |
| Supplier | Outside | Orders that arrive correctly and bills that are paid |
| Shareholder | Outside | A company that grows and pays them |
| Outsourced service | Outside | Clear access to the data they need, and clear rules |
| Investor or funder | Outside | Proof that money is spent well |
| Government | Outside | Laws followed, for example on data and tax |
The cells students fill in are left blank in this preview.
Check: inside or outside?
Have a go
Check: inside or outside?
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.