Two flyers, one message
The made-up Eastfield Film Club needs a flyer. Aziz fills the page with six fonts, four colours and tiny text. Lena uses one font, two colours and a lot of empty space.
People read Lena's flyer in three seconds. They walk past Aziz's. Good media design is not decoration. It makes the message easy to take in.
By the end of this lesson
Note
I can plan a piece of media from a client's needs and use layout, white space and type well.
Key words
| Word | What it means |
|---|---|
| Client | the person or group you make the media for |
| House style | the colours, fonts and logo rules an organisation always uses |
| Layout | where each part sits on the page or screen |
| White space | empty space that gives the parts room |
| Typography | the choice and size of letters |
| Delivery platform | where the media will be seen, such as print or a phone |
The cells students fill in are left blank in this preview.
Starter: what you already know
Have a go
Starter: what you already know
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Start with what the client needs
Before you open any software, find out what the client needs. Who is the audience: their age, interests and any access needs? What is the message? Ask who, what, where, when, how and why.
Then ask about the budget, the deadline, the existing branding and the delivery platform (a printed flyer, a phone screen or a web banner).
A client's needs, filled in
| Question | Eastfield Film Club |
|---|---|
| Audience | Students aged 11 to 16, some new to English |
| Message | Film night, Friday 7pm, Room 4, free popcorn, bring a friend |
| Budget | No money for printing in colour |
| Deadline | Ready in two weeks |
| Branding | The club uses a dark blue and a yellow, and one plain font |
| Platform | A noticeboard poster and a phone screen |
The cells students fill in are left blank in this preview.
Check
Have a go
Check
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.