Ask the people who use it
Millbrook Community Radio is a made-up station. Its team thinks the new page is great. They ask five friends, and all five say it is great.
Then a stranger tells them she cannot find the show times. Feedback from friends can be too kind. A good method asks the right people the right way.
By the end of this lesson
Note
I can choose a way to gather feedback and use it to suggest improvements.
Key words
| Word | What it means |
|---|---|
| Feedback | what users say or show about a product |
| Survey | a set of questions that many people answer |
| Sample | the people you actually ask |
| Observation | watching someone use a product |
| Interview | a one to one talk with questions |
| Trend | a pattern of change over time |
The cells students fill in are left blank in this preview.
Starter: what you already know
Have a go
Starter: what you already know
4 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.
Choose a method that fits the question
A survey or questionnaire reaches many people quickly. An observation shows what people really do. An interview gives detail from one person. A focus group (a small group who talk about a product together) shows how they react. Written feedback, such as emails, arrives by itself.
Each has strengths and limits.
Methods compared
| Method | Strength | Limit |
|---|---|---|
| Survey | Many answers, easy to count | Little detail, people skip it |
| Observation | Shows real behaviour | Takes time, few people |
| Interview | Rich detail | Slow, and the talker may be polite |
| Focus group | Ideas build on each other | Loud people can lead the group |
| Written feedback | Comes without asking | Mostly very happy or very upset people |
The cells students fill in are left blank in this preview.
Check
Have a go
Check
3 questionsYour answers are marked here and are not kept. A college account keeps every student’s marks.